CPA Awarded Excellent Trademark Agency Again in 14th China International Trademark & Brand Festival 2024

On 22-25 November 2024, the 14th China International Trademark and Brand Festival (CTF), hosted by the China Trademark Association, was held in Xi'an, Shaanxi province. Mr. Xiong Yanfeng, deputy general manager of our firm China Patent Agent (H.K.) Ltd. (CPA), together with CPA International Filing Department deputy manager Ms. Rachel Zhang and trademark attorneys Mr. Yang Hui and Mr. Justin Jiang, attended the event.

This CTF, with a theme of "Promoting Services for Brand Building Projects and Fostering Famous Brands in China", featured the 2024 China Trademark Annual Meeting and 2024 China Brand Trademark Expo, and offered a main forum and 20-plus parallel forums to delve into topics including international trademark law updates, application of the trademark law, and opportunities, challenges and strategies for Chinese brands going global. Also held during the CTF were a series of industry-influential activities, namely, the release of "AAA Well-known Trademark Brand Rating", publication of "2024 Trademark Agency Service Capability Statistics 600", and presentation of awards recognising outstanding trademark firms of the year.

We are glad to share that CPA continued to win the "Excellent Trademark Agency" award this year, as well as the top-tier honour of "5A China Trademark Agency". Additionally, a trademark reexamination case (No. 22991978) represented by our firm concerning cancellation of the mark 'SPARK' was selected as a typical trademark case of year 2022-2023.

At the CTF, our delegation leveraged the chance to meet clients and associates from home and overseas and engage in in-depth exchanges with them on issues related to trademark law and practice, and we are pleased to have reached certain consensus with clients on future cooperation. The CTF was attended by representatives of local governments, people's courts at various levels, administrative authorities for market supervision, international IP organisations, overseas trademark authorities, embassies and consulates in China, renowned Chinese and foreign corporations, academia, and IP agencies.